It was less of an idea, really, and more of a never ending assortment of "hey, what if we...?" moments that got Sparkle Castle off the ground.

Sheri got her start back in 2009 selling her old college text books on Amazon, back when it was the wild west and wasn't the behemoth it is today. Amazon was a perfect place for her to get her feet wet in the pool of e-commerce.

But as the store grew, she knew that text books were only a stepping stone to something greater. So, with another "What if we?" moment, she began trying her hand at different products; toys, games, and Legos, before settling on home decor.

It wasn't until she began selling Jim Shore figurines did she discover Sparkle Castle's true calling; bringing exquisite figurines and displays to enthusiastic collectors.

What started out as a few pieces to add a dash of whimsy to our home decor store, soon grew into an entire catalog of new and retired figurines, ornaments, and village displays. It didn't take us very long to move on from home decor and focus specifically on gifts and collectibles.

Our catalog also grew beyond the familiar flair of Enesco products, as we began adding more products from different artists. Lladro, Lemax, Lori Mitchell, Old World Christmas, just to name a few.

We strive to bring a wide varaity of beautiful gifts and collectibles to eager and passionate collectors. We have made a name for ourselves in the community as a trusted retailer, all without flashy gimics or unfulfillable promises. We focus on quality products, friendly customer service, and personal connections.

There are a lot of names in the Gift and Collectable market and it’s not easy setting yourself apart. So, we focus on what we wanted to see out of a store that we frequented; a one-on-one personal connection with the customers and their community.

We don’t have a databank or AI answering our customer questions; it’s Sheri and Adam reaching out and personally assisting with orders and product. While we do utilize a few fulfillment warehouses across the country to handle some of our orders, the vast majority of our orders come from our San Jose warehouse where we can put our signature touch on each package.

Customers know us by our purple paper; when they see it, they know that the order was packaged with care. We don’t take shortcuts and put maximum effort into each item we sell.

Adam takes pride in developing the website, knowing that customers want more than just a price and a picture. His goal is to provide a user experience that provides as much information about the art and the artist as possible. The incredible artisans behind each piece deserve to have their talents showcased. The website is never done and will continue to grow and evolve with the needs of the customer.

In May of 2023, knowing that we were running out of room in our current warehouse facility, we moved into a larger space that also had a small retail space. This became our proof of concept, we know that brick-and-mortar is not dead and there are plenty of people who still prefer to order in person. Eager to finally meet our customers face to face, we opened our store to the general public, starting initially with local pickup and eventually moving to browsing and buying in store.

We have dreams of doing more, offering more, and seeing Sparkle Castle reach new heights. We have a wonderful group of faithful customers who remind us that what we are doing works, and we look forward to what the future holds.

Sparkle Castle wants to be your go to place for all things Jim Shore, Department 56, Lori Mitchell, Lladro, Old World Christmas, and more. We are committed to providing customers with a streamline and personal experience. From all of us at Sparkle Castle, we wish you happy collecting and thank you for visiting our store!